Led by Creative Director Thomas James, Diagram is a design studio focused on building impactful brand identities with clarity, depth, and cultural relevance.
Over the past 19 years, we've worked closely with clients in a wide range of industries to define their brand personality and develop visual identities that feel intentional and enduring.
By assembling a team of skilled brand and UX/UI designers tailored to the unique needs and budget of each project, we ensure our clients get the results they're looking for without the hassle of working with a large marketing agency.
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OUR PROCESS
DISCOVERY
We work closely with you to uncover your brand's personality, target audience, competitors, and other key factors that define your unique place in your industry.
EXPLORATION
We research, brainstorm, and visualize a variety of potential directions for your brand identity, allowing you to see the possibilities and choose the most effective path forward.
DEVELOPMENT
We develop distinct brand identity options designed to communicate your personality, stand out from your competitors, and connect with your target audience. Each potential identity will include logos, color palettes, fonts, imagery, and other custom elements optimized to take your brand to the next level.
REFINEMENT
We revise and polish your new brand identity to ensure it is the most impactful version of your new look and feel. Every detail will be meticulously fine-tuned to make sure your new brand is the ultimate expression of what you want to project to your target audience.
BRAND LAUNCH
We provide everything you need to kick off your new brand reveal. Depending on your needs, this can include a new website, logo files, fonts, images, icons, and a comprehensive brand guide so you'll have a clear roadmap for the future use of your brand.
testimonials
“Thomas is a skilled designer who excels as an individual creative contributor and
a team leader. He continuously sought ways to refresh and modernize our brand while staying true to our existing standards and guidelines."
Audrey Keller
Senior Marketing Manager, Healthgrades
“Under Thomas’ leadership, Terra undertook a transformative rebrand that proved to be as bold as it was impactful for our business. The striking new visual language has distinctly positioned us as innovators in the creative industry."
Remy Bernstein
Managing Partner, Terra
