Diagram is a creative direction and brand consultancy focused on building brands with clarity, depth, and cultural relevance.
Led by Creative Director Thomas James, Diagram partners with companies to define how they look, communicate, and evolve across modern media.
Over the past 16 years, we've led projects spanning brand identity, marketing campaigns, editorial systems, and content ecosystems.
Our role often extends beyond design execution into creative leadership by helping teams define direction, uncover differentiation, and create a brand that feels intentional, recognizable, and enduring.
let's work
SERVICES
Creative Direction
Brand leadership, visual systems, campaigns, team guidance.
Brand Strategy & Identity
Positioning, identity systems, messaging alignment, brand evolution.
Visual Systems & Campaigns
Multi-platform brand expression across digital, print, motion, and experiential touchpoints.
Creative Consulting
Creative audits, brand clarity, positioning, internal creative support, direction for growing teams.
Content & Storytelling
Narrative systems, editorial direction, visual communication.
testimonials
“Thomas is a skilled designer who excels
as an individual creative contributor and
a team leader. He continuously sought ways to refresh and modernize our brand while staying true to our existing standards and guidelines."
Audrey Keller
Senior Marketing Manager, Healthgrades
“Under Thomas’ leadership, Terra undertook a transformative rebrand that proved to be as bold as it was impactful for our business. The striking new visual language has distinctly positioned us as innovators in the creative industry."
Remy Bernstein
Managing Partner, Terra
